Summary of Qualifications

For the better part of a decade I have worked in communications, marketing and advertising. I am a sharp, creative thinker and a resourceful problem-solver. My expertise has helped my previous employers win awards, increase sales and build their community profile. I pride myself on creating clear, engaging experiences that make people take notice.

 

Relevant Skills


• Proposal, Business and Marketing Writing

• Media /Public Relations Management

• Project Management

• Print Design and Layout

• Office Administration/Management

• Web Design, Content Development

• Fluent in HTML/CSS, some Javascript knowledge

 

Software Knowledge

• Windows and MacOS operating systems

• Microsoft Office Suite (including Powerpoint and Excel) and Adobe Acrobat

• Filemaker Pro

• Adobe Photoshop/Illustrator/InDesign/Fireworks/Dreamweaver/Contribute, Camtasia, Audacity

• Wordpress, Drupal, FTP

 

Work Experience

Freelance Communications/Web Design Services
Capulet Communications & TckTckTck.org
August 2009 – January 2010

• Write and edit case studies and website content.

• Content management and development for social media platforms, including blogs, Twitter and Facebook.

• Drupal and web design services for TckTckTck.org, an internationally-recognized foundation for climate change awareness/activism.

• Facilitated localization of a complex Drupal-based website to five different languages.

Communication Officer
BC Alliance on Telehealth Policy and Research
2008 – July 2009

• Development of all promotions, marketing materials and knowledge translation for health research team, including web design, video production and newsletter management.

• Organized annual conference for 100 attendees.

Copywriter
Suburbia Advertising
May 2006 – 2008

• Copywriting and brand development for award-winning advertising agency.

• Idea generation for various media and pr campaigns, including concept development and media writing.

Embrace Aging Month Manager
Greater Victoria Eldercare Foundation
September 2005 – May 2006

• Developed and executed all aspects of marketing, administration, operation and infrastructure for month-long, community-wide senior’s festival with more than 125 individual events, the first of its kind in North America.

• Designed, developed and maintained 200+ page Embrace Aging website.

Shopping Spree Lottery Manager
Greater Victoria Eldercare Foundation
January 2005 – July 2005

• Infrastructure development, operations management, volunteer management and public relations for a first-year registered community lottery benefiting seniors and veterans.

Manager, Wine Sales & Merchandising
Victoria Estate Winery
July 2003 – November 2004

• Wrote quarterly investor reports, media articles, press releases and the winery e-newsletter.

• Responsible for direction and development of an aggressive wine sales program in British Columbia and Alberta while meeting monthly sales targets.
  

Sr. Promotions Coordinator
HOT 103 Radio
September 2001 – July 2003

• Concept, organization and execution of all on-air/on-site radio promotions.

• Wrote promotional packages, promo scripts, website content and monthly email newsletter to 10,000 members.

• Supervised staff and managed the day-to-day operations of the Promotions Department.

 

Education

Bachelor of Arts (Honours) in Theatre History and Arts in Canada, University Of Victoria, 2001

 

Awards and Accomplishments

• Web designer, Theatre SKAM – 2001 to Present

• Contributor, ‘Unfiltered’ Magazine – winner of 2008 Graphex Award

• Wrote Victoria Estate Winery Business Plan and the award-winning application for the 2004 Greater Victoria Chamber of Commerce “New Business Award”.

• Organized and executed the Christmas Charity Food Drive “A.J.’s Cruze for Food” in conjunction with Thrifty Foods. In its two-year history, this event raised more than 36,000 pounds (or the cash equivalent of $80,000) of non-perishable food donations for the Mustard Seed Food Bank. Nominated for the Canadian Association of Broadcasters “Promotion of the Year” Award and the BC Association of Broadcasters “Community Outreach” Award.

 

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